I love all the lip things from oils to balms to glosses, and couldn't resist giving this a try. I didn't expect it to feel (or taste) so juicy! It really gives my lips a huge boost of moisture. It feels very watery/juicy at first application, not at all sticky like lipgloss but more of an oily type of feel. Honestly that initial glossy look and feel doesn't last for very long at all; it absorbs rather quickly after just a few minutes, however the moisturized feeling lasts for at least an hour. This is definitely one of those products that have to be constantly reapplied. I like it and I'm going to keep using it because thankfully we've just entered the cold seasons when I tend to get dry chapped lips, but I'm not sure if I'd keep buying and using this on a regular basis.